Invite the world to your state's
most beautiful places.
VIVAHA.AI partners with state governments, tourism boards and destination-management organisations to channel domestic and global demand into India's most distinctive locations — measurably, sustainably and transparently.
A heritage state fort at sunrise, light catching the stone, no people in frame.
What a partnership looks like.
Four pillars. Each designed to be auditable, not merely aspirational.
Destination Brand Amplification
Joint campaigns on VenuesAndVendors.co.uk (UK audience), MiceWorldwide.com (global B2B buyers) and VIVAHA.AI (India and diaspora). Co-branded content, seasonal microsites, and diaspora activation — delivered as a measurable campaign, not an ad spend.
Verified Economic Impact
A live dashboard reporting enquiries, conversions, and inward spend by destination, with quarterly audited reports. Annual independent impact assessments. Methodology published. Dashboards open to your statistical department.
Curated Supplier Network
Structured onboarding of your state's venues, vendors, artisans and event-management companies — with optional subvention arrangements. Upskilling, quality assurance, and a grievance framework shared with your department.
Policy-Grade Data
Seasonality, guest-origin geography, average spend, utilisation and length-of-stay, anonymised and aggregated into a research dataset available to your research, planning and policy teams.
Partner states gain exposure on UK, Gulf and global B2B platforms — not only domestic traffic.
VIVAHA.AI's parent, InScotia Limited, operates VenuesAndVendors.co.uk (UK), MiceWorldwide.com (global B2B) and BookVenue.AI (venue operations backbone). Partner states are cross-listed across the group from day one.
What we bring. What we ask for.
Published up front, reviewed quarterly, amendable by either party.
From VIVAHA.AI
- Platform technology and cross-listing on UK and global sister platforms.
- A named engagement lead, a quarterly review cadence, and a shared steering committee.
- A live dashboard and quarterly audited impact reports.
- Legal framework: MSA, DPA, and termination protections with data portability.
- Supplier onboarding programme with training and quality assurance.
- Campaign production (creative, media, PR, diaspora activation).
From the partner state
- A named nodal officer, a quarterly steering cadence, and a policy-level escalation path.
- Access to the state's tourism calendar, marquee events and shared PR moments.
- Participation of the state's venues, vendors and event companies in the onboarding cohort.
- Access to existing incentive and subvention schemes where applicable.
- Facilitation (not financial guarantees) for the first year of joint campaigns.
- A shared definition of success, agreed at contracting, reviewed quarterly.
Kedarnath snow peaks with monastery foreground — Uttarakhand hero image.
Uttarakhand — a state partnership in development.
A working partnership with Uttarakhand is in advanced engagement — covering destination amplification, supplier onboarding, and quarterly published impact. A one-page summary is available on request. This is our first formal state engagement and the blueprint for those that follow.
Request the one-pager →How the partnership is governed.
Every state partnership is governed by an Empowered Steering Committee, co-chaired by the state's nodal officer and a named engagement lead from VIVAHA.AI. The committee meets quarterly.
Performance is tracked on a shared dashboard — open to the state's department of tourism and, if requested, to the state's statistical audit authority. Quarterly impact reports are published. Annual independent reviews are budgeted into every engagement.
Every agreement includes termination protections for the state — no lock-in, data portability on exit, and a documented offboarding protocol that leaves the state's supplier network intact.
A formal briefing at your convenience.
Please write in officially. We respond within three working days and arrange a briefing at a time and format that suits your department.